Balanced Scorcard Foundations Series

BSC 104: Mapping the Strategy - Step Two of the Balanced Scorecard Process

The strategy map is the foundation of the Balanced Scorecard. An organization needs to build one in order to clearly and accurately portray the organization's strategy for realizing its vision.

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What you are going to learn

Course Overview

A strategy map is an ideal way to communicate an organization's strategy to all members of the organization. It helps all members focus on what is important and shows them how their jobs are linked to the organization's overall objectives.   In this course, you'll learn about the components of the strategy map and also learn how to build one for your organization.
By the end of this course, you will be able to:

  • Identify the purpose and components of the strategy map.
  • List perspectives on a strategy map.
  • Note strategic themes on a strategy map.
  • List objectives on a strategy map.
  • Find cause-and-effect relationships on a strategy map.

   Course Lessons

 Course Introduction
 The Importance of a Strategy Map
 Themes in Strategy Maps
 Incorporate Objectives into your Strategy Map
 Strategy Map Exercise Activities
 Course Review

Develop Your Skills

Learn the BSC skills used by the world's top professionals.

Knowledge Checks

Course knowledge checks to strengthen learnings.


Earn Kaplan and Norton BSC certification.

Best Practice Downloads

Access white papers, check lists and best practices documents. 


Situational case studies bring the training to life.

Free Access to BSC App

Free access to ESM Basic Balanced Scorecard application.

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